Videoinfographics – what it is and why it is worth using it in brand promotion

While infographics in Poland are becoming more and more popular, animated infographics have been present on the global internet for several years. What are they Can Polish brands use them in marketing activities?

I don’t think there is anyone among us who has not encountered online infographics so far. This is an increasingly popular element of internet marketing, also in Poland. They are used by companies from various industries, various state institutions, including universities and NGOs. Infographics are published on websites and social media, and even in the press.

The fashion for infographics is not surprising. Companies have long known that internet users feel overwhelmed by the amount of content on the web, so it’s difficult to reach them with an advertising message. For this reason, they are looking for new ways of visual presentation of various types of complex information, such as historical, mathematical and statistical data, as well as ideas, ideas and concepts in an understandable and as short as possible. Graphic design and infographics come to the rescue.

Video infographics (or video infographics) is one type of infographics. They have been known around the world since 2009, and are still new in Poland. On the native website with videoinfografikami (www.videoinfografiki.pl) Polish productions constitute a small percentage.

What is videoinfographics?

Video infographics is simply animated infographic. The infographic in every form should present important information and data in an interesting way, it should be as addictive as a story. At the same time, it cannot overwhelm with too much static content (such as texts, charts and tables).

In videoinfographics, motion graphics are used to present information. Animated infographics are a combination of animated storytelling, visual text, sounds and music, and a voice-over voice. Graphic designers who use the same programs as film animation specialists use animated photographs and illustrations in the created video infographics. They also use video recordings or even create full 3D images. Animated motion used in video infographics allows you to present all messages in a dynamic way. Is support when our information contains static, inefficient elements.

What is the difference between videoinfographics and animation/film?

The border between them is blurred. However, in the traditionally animated film we are dealing with a story made up of characters who express themselves. Of course, characters may also appear in the animated infographic, but they won’t represent themselves.

An example of an animated film

Videoinfographics – a useful tool in brand promotion?

Like any form of graphical presentation of information, video infographics – by sharing it on social networking profiles, “liking”, recommending it to friends, publishing through social networks, it can attract new business and future customers to our company website or website, increase the number of incoming links and increase the popularity of our brand.

Other advantages of videoinfographics:

using it, static information can be presented in an effective way,

thanks to it, an interesting story can be presented even simpler and more directly,

thanks to this form of information presentation, we gain access to an even larger audience, because – unlike infographics – video infographics can be published on services such as YouTube or Vimeo.

In addition, it is said that a picture is worth thousands of words. A moving image is about 25 images per second, so the bill is simple!

We think that videoinfographics is a great tool for brand promotion, but it does not have to replace infographics. It can also be used to make our marketing activities more attractive.

Foreign website with videoinfographics: www.videoinfographics.com.